Type
Workshop
Timing
- 14:00 - 17:30
Conducting Competitive Research and Analysis on Digital Services/Products
When building a digital product you need to learn as much as you can about the competition. That’s why conducting market research and analysis is a crucial component of business strategy. You want to know what’s out there, what’s worked, and what hasn’t. This requires firsthand knowledge of the good and bad user experiences and business models provided by your competitors. If done thoroughly, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.
Take this 1/2 day workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises. We’ll practice with a made-up value proposition of an online product so that you can learn the steps you need to take for informing strategic UX-centric decision-making.
What you’ll learn:
• Why the empirical practice of user experience strategy is crucial for devising successful online products
• How to locate, capture, and organize quantitative and qualitative data about both UX and business-centric attributes
• How to conduct a methodical analysis so that you can take a stance on the opportunity space
Type
Talk
Timing
- 9:30 - 10:15
Cracking Strategy: Applying Critical Thinking to Solve Wicked Problems
Jaime Levy is a world-renowned UX strategy consultant, author, and public speaker based now in Berlin. Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Her best-selling O’Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.