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Schedule

On October 1 and 2 we will share the processes and methodologies behind highly-usable technological products designed to make a positive impact on the world.

Workshop, October 1

9:00 - 9:30

breakfast goodie

Registration

Registration and Breakfast

9:30 - 17:00

Tom Greever

At the end of this workshop, you’ll be more confident in your ability to help stakeholders understand the design you recommend. Articulating Design Decisions will equip you to communicate with stakeholders, keep your sanity, and still deliver the best user experience.

Tom Greever, Ux and Design Consultant

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9:30 - 17:00

Jeff Gothelf

The old waterfall approach (and its scrum-friendly variants) to design and development is dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning, and iterating. In this workshop Jeff Gothelf will show you how to use product discovery practices to build a stronger collaboration with product development teams.

Jeff Gothelf, Organizational designer at Neo and Author of Lean UX

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9:30 - 17:00 

Val Head

This workshop will get you started with the essentials of web animation. We’ll cover the basics of motion design theory as it applies to the web, and how to use animation to improve the user experience. In addition to the theory, we’ll use hands-on exercises to explore the similarities and differences of animating with CSS, JavaScript, and SVG. You’ll leave knowing how to bring your work to life with skill and which web animation tool to use to get it done.

Val Head, Senior Design Advocate at Adobe

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Time TBD

Romoli and Faraco

In this workshop we will live an entire cycle of lean innovation and we will do it using the LEGO® SERIOUS® PLAY®, the methodology developed by Robert Rasmussen and Per Kristiansen to successfully face the main challenges.

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Conference, October 2

8:50 - 9:20

breakfast icon

Registration and breakfast

Registration and Breakfast

9:20 - 9:30

Introduction

Introduction

Introduction

09:30 - 10:10

Sala Concreta

 

Federica Pecoraro and Matteo Botto

How to use the time to change the way your team works and avoid exploding.

Federica Pecoraro - Head of UX at Fightbean and Matteo Botto - Design Lead and Founding Partner at Fightbean

09:30 - 10:10

Sala Quintessenza

Vlad Cavalcanti

Teamwork defines the success of an organization, but how teams work is continually changing. In this presentation, you'll learn how Atlassian address these trends and unleash the full potential of our teams to help scale our organization.

Vlad Cavalcanti - Channel Manager at Atlassian

10:10 - 10:50

Sala Concreta

Florian Rival

This talk introduces how React, JavaScript and WebAssembly can be used to write new ambitious apps, or port existing ones - with real world examples!

Florian Rival - Software Engineer at Google

10:10 - 10:50

Sala Quintessenza

Tom Greever

Learn how to manage the conversation through effective techniques that will help others agree with our choices while maintaining the integrity of the user experience.

Tom Greever - UX and Design Consultant

10:50 - 11:30

Break icon

Break

Break

11:30 - 12:10

Sala Concreta

Eriol Fox

Design & UX often pushes people that need accessible & inclusive products of experiences out of scope. Covering real-life past examples of frustrations from projects that didn’t go well, ones that went well & how I work as much diversity and inclusivity into my work as I can possibly get away with.

Eriol Fox - Product & UX designer at Ushahidi

11:30 - 12:10

Sala Quintessenza

Pieter Omvlee

Abstract TBD

Pieter Omvlee - CEO at Sketch

12:10 - 12:50

Sala Concreta

Sam Bellen

As long as we’ve been using the internet, and way before that, we have been authenticating through some sort of username and password combination. It has become the standard. With the ever increasing number of web-apps, we’re seeing more and more data breaches as well. What if we could build our authentication processes in a way the user doesn’t need a password?

Sam Bellen, Developer Evangelist at Auth0 

12:10 - 12:50

Sala Quintessenza

Andreas Markladen

In this current context of possibility, uncertainty and flux, Andreas aims to identify key trends that are critical for us to understand today, anticipate shifts we’ll see in the coming years and paint a picture of the new playground for designers, that is slowly starting to take shape. 

Andreas Markdalen - Design Director at frogdesign

12:50 - 14:00

Lunch icon

Lunch

Lunch

14:00 - 14:40

Sala Concreta

Basak Haznedaroglu

From how to align design to business outcomes and goals to how to use design to address product design challenges and encourage innovation, this talk provides insights into the new era of design culture that evolves around courage, design values, tools and creative risk taking. 

Basak Haznedaroglu - Design Director at Invision

14:00 - 14:40

Sala Quintessenza

Jeff Gothelf

In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” -- one focused on positively impacting customer behaviors.

Jeff Gothelf - Organizational designer at Neo and Author of Lean UX

14:40 - 15:25

Sala Concreta

Maria Shoaib

This talk will focus on why inclusive products are better, and how to build them. Starting with “why?”, moving towards “how?” by explaining key methods of inclusivity: design, data analysis, and SDLC with diversity, and sharing resources as inclusion from an overhead cost to a business enabler is a need of tomorrow

Maria Shoaib - Software Engineer at Ericsson

14:40 - 15:25

Sala Quintessenza

Val Head

In this dynamic session, Val will show you how to build animated interactions with inclusivity in mind from the start. We’ll discuss how to apply web accessibility guidelines to modern web animation, when and how to implement reduced motion, and approaches to building up animated interactions for a solid standards base.

Val Head - Senior Design Advocate at Adobe

15:25 - 16:15

Break icon

Break

Break

16:15 - 16:55

Sala Concreta

Rachel Ilan Simpson

How can we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline. Rachel tells the story of this work, exploring assumptions about privacy and content, and looking at the role cultural perception plays in adoption.

Rachel Ilan Simpson, Senior UX Designer at Google Chrome

16:15 - 16:55

Sala Quintessenza

Mauricio Palma

In this talk we will learn some important Javascript automation tasks e.g. enhanced color contrast and voice interfaces. Let us dive into some best practices and real-life examples to avoid making the same mistakes all over again in the future.

Mauricio Palma, UI Developer at  SinnerSchrader 

16:55 - 17:35

Sala Concreta

Ilaria Mauric and Giovanni Puliti

Retrospective and predictive metrics and tools to support Product Owners, Designers and Devs to increase the value to be delivered.

In this talk, we’ll show how measuring the User Experience can help the team in finding the right answers to these questions.

Ilaria Mauric, Head of Design at Tangible and Giovanni Puliti, IT Consultant and Founder at  Mokabyte

16:55 - 17:35

Sala Quintessenza

Luca Mascaro and Matteo Petrani

It is important to complete a multidisciplinary design team with the role of the UX Engineer, whose goal is to follow end-to-end projects by protecting their value from the conception to the realization, outlining technological problems and constraints and reducing operational inefficiencies in Design Ops. 

Luca Mascaro - CEO and Head of Design at Sketchin and Matteo Petrani - CTO at Sketchin

17:35 - 18:05

Sala Concreta

Alfredo Morresi

He'll share his takes from 7+ years or remote life in Google, from the points of view of managers and team members.

Alfredo Morresi - Senior Community Manager, Developer Relations at Google

17:35 - 18:05

Sala Quintessenza

Elizabeth Oliveira - Senior UX Designer at Elastic

Developers and designers don’t often use all SVG superpowers in their React applications, in her talk Elizabet is going to show us how to do this and unveil the superpowers.

Elizabeth Oliveira - Product Designer at Elastic

Goodbye

Goodbye

Goodbye