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Schedule

On October 1 and 2 we will share the processes and methodologies behind highly-usable technological products designed to make a positive impact on the world.

The complete Schedule will be live on June 15th, in the meantime have a look at our fantastic -yet partial- lineup!

Workshop, October 1

9:00 - 9:30

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Registration

Registration and Breakfast

Magna Pars, Via Vincenzo Forcella, 6, 20144 Milano MI

9:30 - 17:00

Tom Greever

At the end of this workshop, you’ll be more confident in your ability to help stakeholders understand the design you recommend. Articulating Design Decisions will equip you to communicate with stakeholders, keep your sanity, and still deliver the best user experience.

Tom Greever, Ux Director at Bitovi

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9:30 - 17:00

Jeff Gothelf

The old waterfall approach (and its scrum-friendly variants) to design and development is dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning, and iterating. In this workshop Jeff Gothelf will show you how to use product discovery practices to build a stronger collaboration with product development teams.

Jeff Gothelf, Organizational designer at Neo and Author of Lean UX

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9:30 - 17:00 

Val Head

This workshop will get you started with the essentials of web animation. We’ll cover the basics of motion design theory as it applies to the web, and how to use animation to improve the user experience. In addition to the theory, we’ll use hands-on exercises to explore the similarities and differences of animating with CSS, JavaScript, and SVG. You’ll leave knowing how to bring your work to life with skill and which web animation tool to use to get it done.

Val Head, Senior Design Advocate at Adobe

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Romoli and Faraco

In this workshop we will live an entire cycle of lean innovation and we will do it using the LEGO® SERIOUS® PLAY®, the methodology developed by Robert Rasmussen and Per Kristiansen to successfully face the main challenges.

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Conference, October 2

8:50 - 9:20

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Registration and breakfast

Registration and Breakfast

Magna Pars, Via Vincenzo Forcella, 6, 20144 Milano MI

9:20 - 9:30

Introduction

Introduction

Introduction

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Tom Greever

Learn how to manage the conversation through effective techniques that will help others agree with our choices while maintaining the integrity of the user experience.

Tom Greever - UX Director at Bitovi

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Val Head

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Val Head, Senior Design Advocate at Adobe

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Jeff Gothelf

In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” -- one focused on positively impacting customer behaviors.

Jeff Gothelf, Organizational designer at Neo and Author of Lean UX

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Basak Haznedaroglu

From how to align design to business outcomes and goals to how to use design to address product design challenges and encourage innovation, this talk provides insights into the new era of design culture that evolves around courage, design values, tools and creative risk taking. 

Basak Haznedaroglu - Design Director at Invision

 

10:50 - 11:30

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Break

Break

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Florian Rival

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Florian Rival - Software Engineer at Facebook

11:30 - 12:10

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Eriol Fox

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Eriol Fox - Product & UX designer at Ushahidi

12:10 - 12:50

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Andreas Markladen

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Andreas Markdalen - Design Director at frogdesign

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Elizabeth Oliveira - Senior UX Designer at Optum

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Elizabeth Oliveira - Senior UX Designer and Developer at Optum

 

12:50 - 14:00

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Lunch

Lunch

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Luca Mascaro

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Luca Mascaro - CEO and Head of Design at Sketchin and Matteo Petrani - CTO at Sketchin

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Federica Pecoraro

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Federica Pecoraro - Head of UX at Fightbean

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Rachel Ilan Simpson

How can we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline. Rachel tells the story of this work, exploring assumptions about privacy and content, and looking at the role cultural perception plays in adoption.

Rachel Ilan Simpson, Senior UX Designer at Google Chrome

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Alfredo Morresi

He'll share his takes from 7+ years or remote life in Google, from the points of view of managers and team members.

Alfredo Morresi - Senior Community Manager, Developer Relations at Google

15:25 - 16:15

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Break

Break

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Vlad Cavalcanti

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Vlad Cavalcanti - Channel Manager at Atlassian

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Sam Bellen

As long as we’ve been using the internet, and way before that, we have been authenticating through some sort of username and password combination. It has become the standard. With the ever increasing number of web-apps, we’re seeing more and more data breaches as well. What if we could build our authentication processes in a way the user doesn’t need a password?

Sam Bellen, Developer Evangelist at Auth0 

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Mauricio Palma

In this talk we will learn some important Javascript automation tasks e.g. enhanced color contrast and voice interfaces. Let us dive into some best practices and real-life examples to avoid making the same mistakes all over again in the future.

Mauricio Palma, UI Developer at  SinnerSchrader 

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Goodbye

Goodbye

Goodbye