SQUARE PEGS & ROUND HOLES
How design thinking & structured playful methods can help companies and business to get over critical decisions and choose the right path to succeed in building products that people loves.
WHEN & WHERE
October 1, from 14:30 to 18:30 via Santa Maria Valle 3 Regus, Milano
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Marco Tagliavacche is an Information Architect and a User Experience Designer with strong competency in Testing/QA.
His passion for communications has led him to information as data and of the actualization of users through various media.
The users are at the center of his thoughts and work. He enjoys creating physical mock-ups as well as dynamic prototypes to give life to various scenarios and use cases, all while concentrating on the underlying business goals of the project.
He does not considers user testing as a cost, but as a necessity in order to create a product that addresses the needs of the users and of the business.
He is using Design Thinking principles and Lean UX approach to realize usable, desirable and functional's products.
He is president of Architecta, The Italian society for information architecture, team leader and information architect at Siemens.
As a child, she used to design and build, reinvent and model things; she liked the magic of something turning into something else, but above all she liked the challenge of creating something that wasn’t there before.
As a grown-up, she brought this aspiration into her work. She takes takes care of the design process in all its phases: from user research to wire framing, from prototyping to visual design and front-end support, in order to obtain tangible results considering the user the center, the one is all about.
She has been working in Web Design since 2007, specializing in user experience and service design, passing through communication agencies, software houses and one of the biggest fashion&luxury companies in Italy.
Now she works in a consulting company that deals with service design applying design thinking methodologies.
Visual Designer at Kina Studio and ui designer for Shake my Brand project, where together with other professionals, integrates qualitative, qualitative data analysis and design with the aim to help companies be more competitive in the digital environment and in marketing.
From Vicenza, in his free time likes to talk about coffee and design.