How to transform company culture through design

As product companies when we are on the front lines of crafting the future, we need to take risks, make bold decisions, and transform ourselves and our processes using design principles and expand our skills and tools to take on broader experiences than just individual users engaged with single applications. 

From how to align design to business outcomes and goals to how to use design to address product design challenges and encourage innovation, this talk provides insights into the new era of design culture that evolves around courage, design values, tools and creative risk taking. 



Basak Haznedaroglu

Linkedin Marco Cedaro

Basak is a multi-disciplinary thinker, educator, designer, and mentor for several startups across the globe. Currently, she is a Director of Design at InVision, helping shape the direction of company's game-changing tools for product designers. Prior to that, she held roles at Microsoft and Foursquare, where she explored the relationship between media, technology and the human element. She is a huge believer in how design, code and storytelling can synthesize into meaningful and intuitive products and services.  

Basak has also crafted digital experiences for global brands, organizations, and tech companies such as Puma, Red Cross and LG electronics. When she is not working, she travels, takes pictures, paints, and experiments with creative writing.